Κλάδος δραστηριότητας: Ξενοδοχειακές Επιχειρήσεις
Ιστοσελίδα: https://zeus.international/
Facebook page: https://www.facebook.com/zeusinternationalhotels
At ZEUS International, we define success through measurable results in revenue performance, market penetration, guest satisfaction, cost management, profitability, and margins. Our dedicated team embodies a customer-driven approach designed to maximize market share, enhance demand generation, and improve overall return on investment. Each hotel within our portfolio undergoes a meticulously crafted strategy and planning process tailored to meet our unique objectives.
This year, our marketing strategy has successfully focused on international expansion, targeting families, couples, business travelers, and solo voyagers. By collaborating with a distinguished PR agency, we effectively communicated the bespoke facilities and services offered by our resorts. Over a four-month period, we hosted influencers and organized press trips with journalists from renowned newspapers and magazines, significantly boosting our brand visibility.
A testament to our efforts, two of our hotels were recognized in the Conde Nast awards, winning in the category of Top 10 Greek Resorts. This remarkable achievement, along with various other national awards our hotels have garnered, highlights our commitment to providing exceptional guest experiences.
In addition to our international outreach, our national marketing strategy has also contributed significantly to our measurable results. Actions such as the release of the fifth edition of our Zeus magazine—both in print and digital formats—have resonated with our audience, being made available in all hotel rooms. Our proactive approach included press conferences, an annual corporate party, and barter collaborations, all designed to engage and connect with our clientele.
Our advertising strategy spanned multiple channels, including radio spots, websites, magazines, and newspapers. However, our most significant growth has come from social media, where we implemented innovative strategies such as contests and partnerships with influencers at our hotels. These initiatives have helped us not only to grow our follower base but also to engage more meaningfully with our audience.
In addition to our international outreach, our national marketing strategy has also contributed significantly to our measurable results. Actions such as the release of the fifth edition of our Zeus magazine—both in print and digital formats—have resonated with our audience, being made available in all hotel rooms. Our proactive approach included press conferences, an annual corporate party, and barter collaborations, all designed to engage and connect with our clientele.
Our advertising strategy spanned multiple channels, including radio spots, websites, magazines, and newspapers. However, our most significant growth has come from social media, where we implemented innovative strategies such as contests and partnerships with influencers at our hotels. These initiatives have helped us not only to grow our follower base but also to engage more meaningfully with our audience.
At ZEUS International, we believe that our marketing strategy is not just about promoting our properties; it’s about creating memorable experiences that resonate with our guests. By leveraging a mix of traditional and digital marketing strategies, we are committed to maintaining our position as a leader in the hospitality industry. Our holistic approach to marketing continues to drive our success, making us a frontrunner in the Best Greek Hotel Marketing Strategy category.
This year, our marketing strategy has successfully focused on international expansion, targeting families, couples, business travelers, and solo voyagers. By collaborating with a distinguished PR agency, we effectively communicated the bespoke facilities and services offered by our resorts. Over a four-month period, we hosted influencers and organized press trips with journalists from renowned newspapers and magazines, significantly boosting our brand visibility.
A testament to our efforts, two of our hotels were recognized in the Conde Nast awards, winning in the category of Top 10 Greek Resorts. This remarkable achievement, along with various other national awards our hotels have garnered, highlights our commitment to providing exceptional guest experiences.
In addition to our international outreach, our national marketing strategy has also contributed significantly to our measurable results. Actions such as the release of the fifth edition of our Zeus magazine—both in print and digital formats—have resonated with our audience, being made available in all hotel rooms. Our proactive approach included press conferences, an annual corporate party, and barter collaborations, all designed to engage and connect with our clientele.
Our advertising strategy spanned multiple channels, including radio spots, websites, magazines, and newspapers. However, our most significant growth has come from social media, where we implemented innovative strategies such as contests and partnerships with influencers at our hotels. These initiatives have helped us not only to grow our follower base but also to engage more meaningfully with our audience.
In addition to our international outreach, our national marketing strategy has also contributed significantly to our measurable results. Actions such as the release of the fifth edition of our Zeus magazine—both in print and digital formats—have resonated with our audience, being made available in all hotel rooms. Our proactive approach included press conferences, an annual corporate party, and barter collaborations, all designed to engage and connect with our clientele.
Our advertising strategy spanned multiple channels, including radio spots, websites, magazines, and newspapers. However, our most significant growth has come from social media, where we implemented innovative strategies such as contests and partnerships with influencers at our hotels. These initiatives have helped us not only to grow our follower base but also to engage more meaningfully with our audience.
At ZEUS International, we believe that our marketing strategy is not just about promoting our properties; it’s about creating memorable experiences that resonate with our guests. By leveraging a mix of traditional and digital marketing strategies, we are committed to maintaining our position as a leader in the hospitality industry. Our holistic approach to marketing continues to drive our success, making us a frontrunner in the Best Greek Hotel Marketing Strategy category.
