Marina Rikou
Customer Value and Data Management Director, Alpha Bank
Marina G. Rikou is a highly experienced professional in the retail and financial sectors, currently serving as the Director of Customer Value and Data Management at Alpha Bank. With a strong background in Marketing and CRM, she has held senior positions at Emporiki Bank Credit Agricole Group, Euroelectronics Fourlis Group, and Germanos Group.
Marina has a proven track record of boosting revenue growth through innovative advanced analytics and CRM strategies, leveraging data as a strategic asset to enhance customer experiences, drive operational efficiency, and maximize business value.
Passionate about new technologies and building high-performing teams, which are key assets for driving excellence.
She holds a Postgraduate Diploma in Private Law from the University of Lille II, France.