Platon Mallikourtis
Franchise Engineer
Production Engineer from the NTUA, Ph.D. in Industrial Management and Operations Research – NTUA, with a specialization in Quality Management Systems Standards. Since 1990, his professional journey has been closely linked to pioneering initiatives within the business sector. With a leading, institutional, and pioneering presence in the franchise industry since 1998, WiZION GROUP Ltd—under his direction—has played a decisive role in the creation and development of some of the largest franchise networks in Greece, supporting the most dynamic and innovative franchise concepts. His work includes the authorship of hundreds of publications and numerous speaking engagements at both Greek and international conferences. Author of the book Franchise Business Rules. Publisher of FRANCHISE BUSINESS magazine. Administrator of Franchise.GR and Franchising.GR. Founder of the Franchise Awards, organized annually since 2008.