Konstantinos Tsiptsis
Assistant General Manager – Business Analytics & Customer Value Management, Eurobank
Konstantinos Tsiptsis works at Eurobank as an Assistant General Manager and heads the Advanced Analytics & Campaign Management department, under the Group Digital Banking.
His twenty-year experience mainly involves Strategic & Analytical CRM, Marketing Automation & Personalization, Advanced Analytics & Visualization, and Customer Feedback Management.
He has been an advisor with international experience on projects involving various business sectors, and he is the author of “Data Mining Techniques in CRM: Inside Segmentation” (WILEY editions), which has been a best seller for several years in Europe regarding Data Mining and its applications in CRM.
With experience both at a technical and commercial level, he focuses on maximizing the business exploitation of Advanced Analytics & Marketing Automation by covering communication gaps that typically exist between IT and marketing. Always focusing on the end result, he seeks techniques and applications that maximize ROI and help the business create advantages against its competition even in times of crisis.
His current focus includes spearheading initiatives related to GenAI and the data-driven transformation, aiming to harness the power of artificial intelligence and data analytics to drive innovation and strategic decision-making within the organization.
Konstantinos Tsiptsis was born in Athens in 1971, has studied Mathematics, and holds a postgraduate degree in Applied Statistics from the Athens University of Economics.