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"GenAI & embedded finance: new challenges for digital financial services"
With the financial sector now having fully entered the digital age, the issue is none other than utilizing new digital technologies and trends so that companies in the sector can take the next step. Twin challenges remain: better customer service + improved productivity and more flexibility.
Technologies such as GenAI hold out much promise but must be adopted in the appropriate manner so that companies in the financial sector are able to utilize them and achieve the targets they have set. At the same time in Greece, new players are preparing to enter the market, fintech companies are gaining popularity, and embedded finance is becoming a reality.
All this and more will be the focus of the Digital Banking Forum 2025 to be held on 27 March 2025, by ethosEVENTS in cooperation with the financial and business portal banks.com.gr and the financial and investment magazine HRIMA. Participation in the conference will be possible with physical presence at the Athenaeum InterContinental and online through the LiveOn Expo Complex, LiveOn’s innovative 3D exhibition and conference centre.
Program Manager is Mr. Dimitris Mallas, Journalist.
The Conference includes interventional individual fireside chats and panels with the following main topics:
- The challenges GenAI brings and the new possibilities.
- Embedded finance and its implementations in Greece.
- Neobanks and the different approach they take.
- Fintech startups and the innovative solutions they offer.
- Next steps in the payments sector.
- New digital services to improve customer service.
- Exploiting innovative technological infrastructures such as satellites and data centres to improve the organic functioning of financial sector companies.
- Cyber security – NIS 2 & DORA – the regulatory obligations of financial sector companies.
Audience:
- Senior executives working in the banking sector who understand digital transformation and seek to broaden their expertise.
- Executives from the insurance industry who are following developments in the emergence and exploitation of new business models
- Executives from digital technology companies seeking to network with those from the financial sector who are interested in exploiting the tools offered by digital technologies
- Young entrepreneurs coming from the fast-growing sector of Fintech companies.
- Executives from companies from all sectors who want to learn about new trends in the financial sector and new digital products and services that will improve the way they operate.
ΝΑΜΕ SPONSOR | €15,000 + VAT
- One sponsor executive is entitled to a ten-minute (10) speech.
- One sponsor executive is entitled to a forum fireside chat (one-on-one 15’ interviews)
- Sponsors are entitled to have two (2) executive participate in a conference panel.
- Παρέχεται η δυνατότητα δημοσίευσης εσωτερικής συνέντευξης υψηλόβαθμου στελέχους στο περιοδικό ΧΡΗΜΑ, με αναδημοσίευση στο portal banks.com.gr.
- The option is provided for the publication of an interview of a high-ranking executive in HRIMA magazine, to be reposted on the portal banks.com.gr.
- They are entitled to three (3) eight-person round tables (24 people) in the conference area.
- They are entitled to sixty (60) invitations to attend the conference via the LiveOn electronic platform.
- The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 40 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
- At the Digital Stand, up to ten (10) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
- They are entitled to space to set up a kiosk, maximum dimensions 4m x 3m, in the lobby of the hotel where the conference will be held.
- Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to four (4) times during the conference’s advertisement slots.
- Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with four (4) “featured” posts.
- They are entitled to include up to (40 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
GOLD SPONSOR | €12,000 + VAT
- One sponsor executive is entitled to a ten-minute (10) speech.
- One sponsor executive is entitled to a forum fireside chat (one-on-one 15’ interviews)
- Sponsors are entitled to have one (1) executive participate in a conference panel.
- The option is provided for the publication of an interview of a high-ranking executive in HRIMA magazine, to be reposted on the portal banks.com.gr.
- Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- They are entitled to three (3) eight-person round tables (24 people) in the conference area.
- They are entitled to fifty (50) invitations to attend the conference via the LiveOn electronic platform.
- The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 30 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
- At the Digital Stand, up to eight (8) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
- They are entitled to space to set up a kiosk, maximum dimensions 3m x 3m, in the lobby of the hotel where the conference will be held.
- Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to three (3) times during the conference’s advertisement slots.
- Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with three (3) “featured” posts.
- They are entitled to include up to (30 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
SILVER SPONSOR | €9,000 + VAT
- One sponsor executive is entitled to a ten-minute (10) speech or or to participate in a forum fireside chat (one-on-one 15’ interviews)
- One sponsor executive is entitled to participate in a forum panel.
- The option is provided for the publication of an interview of a high-ranking executive on the portal banks.com.gr.
- Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- They are entitled to two (2) eight-person round tables (16 people) in the conference area.
- They are entitled to forty (40) invitations to attend the conference via the LiveOn electronic platform.
- The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 20 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
- At the Digital Stand, up to six (6) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
- They are entitled to space to set up a kiosk, maximum dimensions 3m x 2m, in the lobby of the hotel where the conference will be held.
- Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to two (2) times during the conference’s advertisement slots.
- Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with two (2) “featured” posts.
- They are entitled to include up to (20 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference
BRONZE SPONSOR | €6,000 + VAT
- Sponsors are entitled to have one (1) executive participate in a conference panel.
- Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- They are entitled to one (1) eight-person round tables (8 people) in the conference area.
- They are entitled to thirty (30) invitations to attend the conference via the LiveOn electronic platform.
- The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to an Advanced 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 10 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
- At the Digital Stand, up to four (4) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
- They are entitled to space to set up a kiosk, maximum dimensions 2m x 2m, in the lobby of the hotel where the conference will be held.
- Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to one (1) time during the conference’s advertisement slots.
- Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with one (1) “featured” post.
- They are entitled to include up to (10 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
PREMIUM CORPORATE PARTICIPATION | €3,000 + VAT
- Sponsors will be featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- They are entitled to invite four (4) guests to attend the conference in person.
- They are entitled to twenty (20) invitations to attend the conference via the LiveOn electronic platform.
- The sponsor’s logo (and/or a design containing it) will be featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs in the Lobby/Zone B — subject to availability —, in the Conference Center lobby — subject to availability —, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to a Standard 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 8MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors could leave their contact details, get information on the company profile (150 words maximum), 3. Company Video (area where visitors will have access to a company presentation video – of 3′ maximum duration), 4. Product Promotion Placement (1x) (one placement of photographic material where visitors could get information on the company’s products).
- They are entitled to space to set up a kiosk, maximum dimensions 2m x 2m, in the lobby of the hotel where the conference will be held.
- They are entitled to include up to (8 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
CORPORATE PARTICIPATION | €1,500 + VAT
- The sponsor’s logo will be featured on the forum’s graphics (on the conference main website, the Sponsor section landing page, and the presentation – speech pages).
- They are entitled to invite two (2) guests to attend the conference in person.
- They are entitled to ten (10) invitations to attend the conference via the LiveOn electronic platform.
- They are entitled to display one (1) roll up banner, maximum dimensions 0.85m x 2.00m, in the lobby of the hotel where the conference will be held.
- They are entitled to include up to (5 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
ROUND TABLE of EIGHT SEATS | €1,600 + VAT
- Participation in conference proceedings.
- Full utilization of the advanced digital capabilities of the LiveOn Expo Complex (networking, XPack, video calls & chats).
- Conference attendance certificate (to be sent by e-mail)
- Online exchange of contact details and personal communication with speakers, conference participants, and participating sponsor executives through the event’s Networking Hub.
- All participants will receive a detailed report of the conference (including speaker presentations, videos, and photos).
INDIVIDUAL PARTICIPATION
290€+ 24% VAT – hybrid participation (physically & digitally present via the LiveOn Expo Complex)
90€+ 24% VAT – digital participation (via the LiveOn Expo Complex)
Provisions per individual participations:
- Participation in conference proceedings.
- Full utilization of the advanced digital capabilities of the LiveOn Expo Complex (networking, XPack, video calls & chats).
- Conference attendance certificate (to be sent by e-mail)
- Online exchange of contact details and personal communication with speakers, conference participants, and participating sponsor executives through the event’s Networking Hub.
- All participants will receive a detailed report of the conference (including speaker presentations, videos, and photos).