Closed (Hybrid) Lobbying Workshop
A closed working meeting on “Evaluating and managing innovative treatments and medical technologies” has been held as part of the 8th Health Innovation Conference. The following topics were addressed:
- Patient access to innovative medicines and medical devices
- Checking prescriptions for high cost medicines
- Health Technology Assessment
- Recovery Fund: Investments in new medical technology
The Working Meeting has been held in hybrid mode, with participants and top-ranking executives from the conference sponsors were attending in person at the hotel where the Conference was held, and others were attending online via the LiveOn Expo Complex‘s digital conference infrastructure.
The political leadership of the Ministry of Health and representatives of all parties had been involved such as patients, the pharmaceutical industry, medical associations, pharmacists, and the competent bodies such as Greece’s National Healthcare Provider (EOPYY), the National Organization of Medicines, the Institute of Pharmaceutical Research & Technology, the National Centralized Health Procurement Authority, etc. had been invited to participate.
Mr. Emilios Negis, Journalist and Editor-in-Chief of Pharma & Health Business and virus.com.gr was chair the Closed Working Meeting.
The conference included keynote talks and panels covering the following key topics:
Panel I: “Artificial intelligence in health: prospects-obstacles-challenges”
AI is rapidly developing and is expected to have a major impact on everyone’s lives in the near future. In the health sector in particular, it is expected to have a decisive impact in four areas: clinical practice, biomedical research, public health and health management.
It is already being applied in various fields of biology and medicine such as:
- omics technologies (genomics, transcriptomics, proteomics, metabolomics)
- diagnostic radiology
- precision medicine
- supporting clinical trials
- decision-making and health policy-making
A recent report from the National Bioethics and Technoethics Committee entitled “Artificial intelligence in health” showed that in Greece there are a large number of research programs relating to the use of AI, while applications at clinical level remain limited.
Experts believe that it can transform the health sector with its applications covering the entire range of biomedicine. However, applying AI to health entails major challenges:
Although AI systems promise greater effectiveness in the provision of medical care, there is a fear that they may eventually undermine the quality of healthcare services provided, to the extent that they involve less personal contact between the physician and patient.
More generally, the development of AI applications in healthcare services faces issues on two main levels:
a) how to manage a critical volume of data that will allow suitable algorithms to be developed to support either clinical or research applications and b) ensuring application security so that attendant doctors, healthcare staff and –above all– patients or end users of healthcare services in general, will trust it.
Section 1: Innovations and best practices in the Greek NHS
Section 2: New diagnostic and treatment methods changing the health landscape
Panel 2 “Recent developments in the treatment of diabetes and obesity”
Over recent years, there has been a surge in developments in the treatment of diabetes and obesity, culminating in the uproar caused internationally by the release of medicines which lead to weight loss, meaning that companies cannot meet global demand.
Diabetes mellitus, and in particular type 2 diabetes (DM 2) which affects 90% of all diabetics, is a major global health problem with an ever-increasing prevalence. Among the reasons for the epidemiological dimensions of DM 2 worldwide, obesity is the most important factor.
Although the contribution of body weight to the appearance of DM 2 has been documented, the pathological correlation of these two diseases has not been fully clarified. Insulin resistance in both conditions may be the main link between obesity and diabetes.
The term “insulin resistance” indicates a condition in which normal hormone concentrations show a reduction in the expected biological response. Insulin resistance and the hyperinsulinemia it causes are the metabolic disorder that precedes the onset of DM 2, while in non-diabetic people they are associated with an increase in BMI and with abdominal obesity.
On the other hand, there are clear indications that effective treatment of obesity is the cornerstone both for preventing or slowing down the onset of DM 2 and for good regulation and above all a reduction in cardiovascular risk when DM 2 is identified.
- Studies have shown that only 11% of people with impaired glucose tolerance who were put on a weight loss diet coupled with increased physical activity, losing 6 kilos in the first year and maintaining a loss of 2-3 kilos in the next 5 years presented DM 2, compared to 29% in the corresponding control group, which did not show any substantive weight loss in the 5-year period.
- Moreover, in women who lost more than 5 kg over a period of more than 10 years, the risk of developing diabetes dropped by up to 50%!
There is an indication that weight reduction medication should be prescribed to obese people with DM 2 when dietary guidelines and increased physical activity over a period of 3-6 months do not achieve the target of 5-10% body weight loss.
It has been proven that weight loss medication offers patients significant assistance in their effort to lose weight. It is recommended that it be administered to people with DM 2 and BMI over 30, or over 27 where cardiovascular risk factors are present.
Audience:
- the political leadership of the Ministry of Health
- executives from public and private hospitals
- renowned doctors
- patients’ associations representatives
- executives involved in the medical technology products market
- journalists
Silver Sponsors
Bronze Sponsors
Premium Corporate Participations
Corporate Participations
Under the Auspices of
Communication Sponsors
ΝΑΜΕ SPONSOR | €15.000 + VAT
- Sponsors are entitled to have four (4) executives physically present and four (4) executives participate digitally at the Closed (Hybrid) Lobbying Workshop.
- One sponsor executive is entitled to a ten-minute (10) speech.
- Sponsors are entitled to have two (2) executives participate in a conference panel.
- The option is provided for the publication of an interview of a high-ranking executive in Ph.B Pharma & Health Business magazine, to be reposted on the portal virus.com.gr.
- Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- They are entitled to three (3) eight-person round tables (24 people) in the conference area.
- They are entitled to sixty (60) invitations to attend the conference via the LiveOn electronic platform.
- The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 40 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
- At the Digital Stand, up to ten (10) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
- They are entitled to space to set up a kiosk, maximum dimensions 4m x 3m, in the lobby of the hotel where the conference will be held.
- Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to four (4) times during the conference’s advertisement slots.
- Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with four (4) “featured” posts.
- They are entitled to include up to (40 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
GOLD SPONSOR | €12.000 + VAT
- Sponsors are entitled to have three (3) executives physically present and three (3) executives participate digitally at the Closed (Hybrid) Lobbying Workshop.
- One sponsor executive is entitled to a ten-minute (10) speech.
- Sponsors are entitled to have one (1) executive participate in a conference panel.
- The option is provided for the publication of an interview of a high-ranking executive in Ph.B Pharma & Health Business magazine, to be reposted on the portal virus.com.gr.
- Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- They are entitled to three (3) eight-person round tables (24 people) in the conference area.
- They are entitled to fifty (50) invitations to attend the conference via the LiveOn electronic platform.
- The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 30 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
- At the Digital Stand, up to eight (8) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
- They are entitled to space to set up a kiosk, maximum dimensions 3m x 3m, in the lobby of the hotel where the conference will be held.
- Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to three (3) times during the conference’s advertisement slots.
- Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with three (3) “featured” posts.
- They are entitled to include up to (30 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
SILVER SPONSOR | €9.000 + VAT
- Sponsors are entitled to have two (2) executives physically present and two (2) executives participate digitally at the Closed (Hybrid) Lobbying Workshop.
- One sponsor executive is entitled to a ten-minute (10) speech or to participate in a conference panel.
- The option is provided for the publication of an interview of a high-ranking executive on the portal virus.com.gr.
- Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- They are entitled to two (2) eight-person round tables (16 people) in the conference area.
- They are entitled to forty (40) invitations to attend the conference via the LiveOn electronic platform.
- The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 20 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
- At the Digital Stand, up to six (6) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
- They are entitled to space to set up a kiosk, maximum dimensions 3m x 2m, in the lobby of the hotel where the conference will be held.
- Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to two (2) times during the conference’s advertisement slots.
- Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with two (2) “featured” posts.
- They are entitled to include up to (20 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
BRONZE SPONSOR | €6.000 + VAT
- Sponsors are entitled to have one (1) executive physically present and one (1) executive participate digitally at the Closed (Hybrid) Lobbying Workshop.
- Sponsors are entitled to have one (1) executive participate in a conference panel.
- Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- They are entitled to one (1) eight-person round tables (8 people) in the conference area.
- They are entitled to thirty (30) invitations to attend the conference via the LiveOn electronic platform.
- The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to an Advanced 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 10 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
- At the Digital Stand, up to four (4) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
- They are entitled to space to set up a kiosk, maximum dimensions 2m x 2m, in the lobby of the hotel where the conference will be held.
- Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to one (1) time during the conference’s advertisement slots.
- Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with one (1) “featured” post.
- They are entitled to include up to (10 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
PREMIUM CORPORATE PARTICIPATION | €3.000 + VAT
- Sponsors are entitled to have one (1) executive participate digitally in the Closed (Hybrid) Lobbying Workshop.
- Sponsors will be featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- They are entitled to invite four (4) guests to attend the conference in person.
- They are entitled to twenty (20) invitations to attend the conference via the LiveOn electronic platform.
- The sponsor’s logo (and/or a design containing it) will be featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs in the Lobby/Zone B — subject to availability —, in the Conference Center lobby — subject to availability —, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to a Standard 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 8MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors could leave their contact details, get information on the company profile (150 words maximum), 3. Company Video (area where visitors will have access to a company presentation video – of 3′ maximum duration), 4. Product Promotion Placement (1x) (one placement of photographic material where visitors could get information on the company’s products).
- They are entitled to space to set up a kiosk, maximum dimensions 2m x 2m, in the lobby of the hotel where the conference will be held.
- They are entitled to include up to (8 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
CORPORATE PARTICIPATION | €1.500 + VAT
- The sponsor’s logo will be featured on the conference’s graphics (on the conference main website, the Sponsor section landing page, and the presentation – speech pages).
- They are entitled to invite two (2) guests to attend the conference in person.
- They are entitled to ten (10) invitations to attend the conference via the LiveOn electronic platform.
- They are entitled to display one (1) roll up banner, maximum dimensions 0.85m x 2.00m, in the lobby of the hotel where the conference will be held.
- They are entitled to include up to (5 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
ROUND TABLE of EIGHT SEATS | € 1,600+ VAT
- Participation in forum proceedings.
- Full utilization of the advanced digital capabilities of the LiveOn Expo Complex (networking, XPack, video calls & chats).
- Forum attendance certificate (to be sent by e-mail)
- Online exchange of contact details and personal communication with speakers, forum participants, and participating sponsor executives through the event’s Networking Hub.
- All participants will receive a detailed report of the forum (including speaker presentations, videos, and photos).
INDIVIDUAL PARTICIPATION
290€+ 24% VAT – hybrid participation (physically & digitally present via the LiveOn Expo Complex)
90€+ 24% VAT – digital participation (via the LiveOn Expo Complex)
Provisions per individual participations:
- Participation in conference proceedings.
- Full utilization of the advanced digital capabilities of the LiveOn Expo Complex (networking, XPack, video calls & chats).
- Conference attendance certificate (to be sent by e-mail)
- Online exchange of contact details and personal communication with speakers, conference participants, and participating sponsor executives through the event’s Networking Hub.
- All participants will receive a detailed report of the conference (including speaker presentations, videos, and photos).