11th MedTech Conference

“What reforms are needed in the medical technology market”

The digitalization of healthcare services and the implementation of the DRG system are, for the first time in years, giving rise to well-founded hopes for the functional reorganization that the National Health System (NHS) so desperately needs. At the same time, however, the market for medical technology products and services continues to suffer from chronic and structural issues, with public hospital debts once again accumulating.

Debts to suppliers have reached €1.489 billion, whereas last December they had been reduced to €1.164 billion. Of course, these amounts also include mandatory pharmaceutical clawbacks, and the Ministry of Health claims that net debts will be reduced to €500 million by the end of the year. Hospital debt is not a new issue. It is worth noting that the European Commission has referred Greece to the European Court of Justice over delays in hospital payments to suppliers. Despite the continued improvement of the Greek economy and the recording of primary surpluses, the government has not managed to effectively address the problem. On the other hand, the issue of ‘unbilled’ supplies seems to have been brought under control, thanks both to the approval of additional funds and stricter oversight of orders. However, the creation of an evaluation mechanism for the introduction of new medical devices in hospitals remains a key unmet need. In the same context, concerns are arising over the implementation of the DRG system and the use of innovative but high-cost products.

Meanwhile, there is widespread discontent and uncertainty in the market regarding the progress of two major tenders for the supply of modern medical equipment to hospitals and health centers. These tenders are being carried out by EKAPY and HRADF, respectively, and are funded by the Recovery and Resilience Facility. Several objections and appeals have been submitted, casting doubt on whether the tendering process will be completed on time.

The medical technology sector is a key pillar of the broader healthcare field in Greece. It is a dynamic and innovative industry, composed largely of small and medium-sized enterprises (SMEs) and specialized personnel, with significant potential to contribute to the transformation of healthcare and play a leading role in growth and development. Importing companies dominate the domestic market—many of them operate either as representatives of multinational groups or as their subsidiaries—while, unfortunately, manufacturing companies remain very limited in number.

All developments in the medical technology sector will be discussed at the 11th MedTech Conference, titled “What reforms are needed in the medical technology market”, which will take place on July 10, 2025. The event is organized by ethosEVENTS, in collaboration with Pharma & Health Business magazine and the portal virus.com.gr. Participation in the conference will be possible either in person at the Divani Caravel Hotel or online via the LiveOn Expo Complex, the innovative 3D exhibition and conference platform of LiveOn.

The conference will be moderated by Mr. Aimilios Negis, journalist and Editor-in-Chief of Pharma & Health Business and virus.com.gr.

Overview

The Conference includes targeted individual speeches and discussion panels on the following topics::

Panel I: “Hospital Economics – Procurement of Medical Technology Products”
Panel II: “Digitalization of the Healthcare System: A Major Opportunity”
Panel III: “Teleradiology: Barriers – Challenges – Prospects”

Key Topics:

Digitalization of the healthcare system
Implementation of the DRG (Diagnosis-Related Groups) system
Unpriced medical supplies
Overdue hospital debts
Procurement system for medical technology in the National Health System (NHS)
Evaluation of new medical technology products (Health Technology Assessment)
Artificial Intelligence in the field of medical technology

Audience:

representatives of the Ministry of Health
representatives of the administration of EOPYY,
hospital staff,
representatives of patient associations,
prominent doctors,
journalists,
executives of pharmaceutical companies
medical technology companies.

Speakers

Institutional Speakers

Marios Themistocleous

Deputy Minister of Health

Speakers

Dr. George E. Dafoulas

Digital Health Expert, Ministry of Digital Governance, Greece

Athanasios Chalazonitis, MD, MPH, PhD

Radiology Department Chairman and Medical Services Director, "Alexandra" Athens General Hospital - President, Hellenic Radiology Society

Moderators

Emilios Negis

Journalist, Managing Editor, Pharma & Health Business, virus.com.gr

Bronze Sponsor

Premium Corporate Participation

Corporate Participations

Under the Auspices of

Communication Sponsors

Sponsorship Program

ΝΑΜΕ SPONSOR | €15,000 + VAT

One sponsor executive is entitled to a ten-minute (10) speech.
Sponsors are entitled to have two (2) executives participate in a conference panel.
The option is provided for the publication of an interview of a high-ranking executive in Ph.B Pharma & Health Business magazine, to be reposted on the portal virus.com.gr.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to three (3) eight-person round tables (24 people) in the conference area.
They are entitled to sixty (60) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 40 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to ten (10) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 4m x 3m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to four (4) times during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with four (4) “featured” posts.
They are entitled to include up to (40 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

GOLD SPONSOR | €12,000 + VAT

One sponsor executive is entitled to a ten-minute (10) speech.
Sponsors are entitled to have one (1) executive participate in a conference panel.
The option is provided for the publication of an interview of a high-ranking executive in Ph.B Pharma & Health Business magazine, to be reposted on the portal virus.com.gr.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to three (3) eight-person round tables (24 people) in the conference area.
They are entitled to fifty (50) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 30 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to eight (8) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 3m x 3m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to three (3) times during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with three (3) “featured” posts.
They are entitled to include up to (30 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

SILVER SPONSOR | €9,000 + VAT

One sponsor executive is entitled to a ten-minute (10) speech or to participate in a conference panel.
The option is provided for the publication of an interview of a high-ranking executive on the portal virus.com.gr.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to two (2) eight-person round tables (16 people) in the conference area.
They are entitled to forty (40) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 20 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to six (6) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 3m x 2m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to two (2) times during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with two (2) “featured” posts.
They are entitled to include up to (20 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

BRONZE SPONSOR | €6,000 + VAT

Sponsors are entitled to have one (1) executive participate in a conference panel.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to one (1) eight-person round tables (8 people) in the conference area.
They are entitled to thirty (30) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to an Advanced 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 10 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to four (4) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 2m x 2m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to one (1) time during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with one (1) “featured” post.
They are entitled to include up to (10 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

PREMIUM CORPORATE PARTICIPATION | €3,000 + VAT

Sponsors will be featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to invite four (4) guests to attend the conference in person.
They are entitled to twenty (20) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs in the Lobby/Zone B — subject to availability —, in the Conference Center lobby — subject to availability —, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Standard 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 8MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors could leave their contact details, get information on the company profile (150 words maximum), 3. Company Video (area where visitors will have access to a company presentation video – of 3′ maximum duration), 4. Product Promotion Placement (1x) (one placement of photographic material where visitors could get information on the company’s products).
They are entitled to space to set up a kiosk, maximum dimensions 2m x 2m, in the lobby of the hotel where the conference will be held.
They are entitled to include up to (8 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

CORPORATE PARTICIPATION | €1,500 + VAT

The sponsor’s logo will be featured on the conference’s graphics (on the conference main website, the Sponsor section landing page, and the presentation – speech pages).
They are entitled to invite two (2) guests to attend the conference in person.
They are entitled to ten (10) invitations to attend the conference via the LiveOn electronic platform.
They are entitled to display one (1) roll up banner, maximum dimensions 0.85m x 2.00m, in the lobby of the hotel where the conference will be held.
They are entitled to include up to (5 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

ROUND TABLE of EIGHT SEATS | € 1,600+ VAT

Participation in forum proceedings.
Full utilization of the advanced digital capabilities of the LiveOn Expo Complex (networking, XPack, video calls & chats).
Forum attendance certificate (to be sent by e-mail)
Online exchange of contact details and personal communication with speakers, forum participants, and participating sponsor executives through the event’s Networking Hub.
All participants will receive a detailed report of the forum (including speaker presentations, videos, and photos).

INDIVIDUAL PARTICIPATION

290€+ 24% VAT – hybrid participation (physically & digitally present via the LiveOn Expo Complex)
90€+ 24% VAT – digital participation (via the LiveOn Expo Complex)

Provisions per individual participations:

Participation in conference proceedings.
Full utilization of the advanced digital capabilities of the LiveOn Expo Complex (networking, XPack, video calls & chats).
Conference attendance certificate (to be sent by e-mail)
Online exchange of contact details and personal communication with speakers, conference participants, and participating sponsor executives through the event’s Networking Hub.
All participants will receive a detailed report of the conference (including speaker presentations, videos, and photos).

LiveOn Expo Complex Branding Spots