15th Pharma & Health Conference

"Greece’s NHS at a critical crossroads"

Greece’s NHS has been at a critical crossroads for the last 40 years. Studies by Greek and foreign experts have shown that there is a need for administrative and organizational restructuring in order to improve system efficiency and improve the level of services enjoyed by citizens.

Moreover, it has been recognized that the current way in which hospitals are developed is irrational and does not reflect the population’s real needs. As if that were not enough, over recent years there has also been a serious shortage of doctors following the mass retirement of medical staff.

Unfortunately, however, no government in recent times has attempted to implement structural changes to the system’s administrative and organizational model. Moreover, the Health Charter remains incomplete and the financial and institutional incentives for staffing the Greek NHS appear to be ineffective.

The current government has taken certain steps in the right direction such as:

Attempting to bolster primary healthcare by introducing personal doctors.
Organizing screening programs for the first time
Setting up the Health Services Quality Assurance Agency (ODIPY).
Implementing a new hospital expenses reimbursement system (DRGs).
Developing the MyHealth application, offering citizens access to their own health records.

In the meantime, after the pandemic there was a significant increase in demand for health services (especially hospital services) which has been accompanied by a corresponding increase in the purchase of materials and medicines. This has resulted in an accumulation of overdue debts at hospitals and an increase in the use of clawbacks for medicines (both in the Greek NHS and in the outpatient market) and medical tests.

The government has announced a series of measures to control and rationalize the consumption of materials and medicines, which do not appear to be paying off as much as needed. At the same time, in the near future the government will select new management teams for Healthcare Regions and hospital, but has not provided any documentation about whether it will intervene in how the system is managed and organized.

“Greece’s NHS at a critical crossroads” is the key theme of the 15th Pharma & Health Conference. The conference is being organized by ethosEVENTS in collaboration with the health information website www.virus.com.gr and the health policy magazine Pharma & Health Business Magazine. It wοuld be possible to attend the conference either in person at the Divani Caravel or online through the LiveOn Expo Complex, LiveOn’s innovative 3D exhibition and conference center, the Digital Platform for Business Communication and Events.

Overview

The conference includes current hot topics:

Personal doctors and the reorganization of primary health care

Challenges in implementing the personal doctors scheme
What incentives are needed for doctors and citizens?
What changes do we need in the primary healthcare system?
The Fofi Gennimata Program

Reorganizing NHS hospitals

Healthcare unit evaluation
What organizational and management model
Public-Private Partnerships
Change in use of units
Bolstering staff levels

Clinical testing at EOPYY

What are the potential benefits for citizens, providers and EOPYY?
What does experience from the private insurance sector show?
Can it be extended to the NHS?

How to deal with clawbacks in the pharmaceutical and diagnostic tests market

Why are expenditure control measures not paying off?
Factors primarily responsible for the continuous rise in expenditure
What structural reforms are needed

Digital Health

Which projects are being implemented
When will the MyHealth application be added to?
Telemedicine: How can we move forward

Audience:

the new political leadership of the Ministry of Health
the management team of Greece’s national healthcare provider EOPYY
officials from the Ministry of Health and hospitals
representatives of patient associations
doctors
journalists
executives from pharmaceutical companies
medical technology companies

Speakers

Institutional Speakers

Adonis-Spyridon Georgiadis

Minister of Health

Eirini Agapidaki

Alternate Minister of Health

Dimitris Vartzopoulos

Deputy Minister of Health

Lilian Venetia Vildiridi

Secretary General for Health Services, Ministry of Health

Aris Apostolou

President, National Centralized Health Procurement Authority, Ministry of Health

Speakers

Eleftherios Thireos MD, MSc, PhD

General Practitioner/Family Physician, NHS Consultant Head of General Directorate, National Agency for Quality Assurance in Health S.A. Secretary General, Athens Medical Society

Minerva-Melpomeni Malliori

Emeritus Professor of Psychiatry, School of Medicine, National and Kapodistrian University of Athens-EKPA

Olga Balaoura MSc

CEO - President of the Board, General Oncology Hospital of Athens "Saint Savvas"

Fotis Seretis DDS MSC

Head of the 5th Regional Health Authority of Thessaly & Sterea, Greece

Evangelos  Fragkoulis, MD, MHA

 Γενικός / Οικογενειακός Ιατρός, Γενικός   Γραμματέας   της   Ελληνικής   Ακαδημίας   Γενικής   / Οικογενειακής Ιατρικής & ΠΦΥ

Moderators

Emilios Negis

Journalist, Managing Editor, Pharma & Health Business, virus.com.gr

George Kalamitsis

Chair of the Board, Hellenic Liver Patients Association “Prometheus’’

Silver Sponsors

Bronze Sponsors

Premium Corporate Participations

Corporate Participations

Under the Auspices of

Communication Sponsors

Sponsorship Program

ΝΑΜΕ SPONSOR | €15.000 + VAT

One sponsor executive is entitled to a ten-minute (10) speech.
Sponsors are entitled to have two (2) executives participate in a conference panel.
The option is provided for the publication of an interview of a high-ranking executive in Ph.B Pharma & Health Business magazine, to be reposted on the portal virus.com.gr.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to three (3) eight-person round tables (24 people) in the conference area.
They are entitled to sixty (60) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 40 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to ten (10) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 4m x 3m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to four (4) times during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with four (4) “featured” posts.
They are entitled to include up to (40 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

GOLD SPONSOR | €12.000 + VAT

One sponsor executive is entitled to a ten-minute (10) speech.
Sponsors are entitled to have one (1) executive participate in a conference panel.
The option is provided for the publication of an interview of a high-ranking executive in Ph.B Pharma & Health Business magazine, to be reposted on the portal virus.com.gr.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to three (3) eight-person round tables (24 people) in the conference area.
They are entitled to fifty (50) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 30 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to eight (8) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 3m x 3m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to three (3) times during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with three (3) “featured” posts.
They are entitled to include up to (30 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

SILVER SPONSOR | €9.000 + VAT

One sponsor executive is entitled to a ten-minute (10) speech or to participate in a conference panel.
The option is provided for the publication of an interview of a high-ranking executive on the portal virus.com.gr.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to two (2) eight-person round tables (16 people) in the conference area.
They are entitled to forty (40) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 20 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to six (6) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 3m x 2m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to two (2) times during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with two (2) “featured” posts.
They are entitled to include up to (20 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

BRONZE SPONSOR | €6.000 + VAT

Sponsors are entitled to have one (1) executive participate in a conference panel.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to one (1) eight-person round tables (8 people) in the conference area.
They are entitled to thirty (30) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to an Advanced 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 10 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to four (4) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 2m x 2m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to one (1) time during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with one (1) “featured” post.
They are entitled to include up to (10 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

PREMIUM CORPORATE PARTICIPATION | €3.000 + VAT

Sponsors will be featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to invite four (4) guests to attend the conference in person.
They are entitled to twenty (20) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs in the Lobby/Zone B — subject to availability —, in the Conference Center lobby — subject to availability —, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Standard 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 8MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors could leave their contact details, get information on the company profile (150 words maximum), 3. Company Video (area where visitors will have access to a company presentation video – of 3′ maximum duration), 4. Product Promotion Placement (1x) (one placement of photographic material where visitors could get information on the company’s products).
They are entitled to space to set up a kiosk, maximum dimensions 2m x 2m, in the lobby of the hotel where the conference will be held.
They are entitled to include up to (8 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

CORPORATE PARTICIPATION | €1.500 + VAT

The sponsor’s logo will be featured on the conference’s graphics (on the conference main website, the Sponsor section landing page, and the presentation – speech pages).
They are entitled to invite two (2) guests to attend the conference in person.
They are entitled to ten (10) invitations to attend the conference via the LiveOn electronic platform.
They are entitled to display one (1) roll up banner, maximum dimensions 0.85m x 2.00m, in the lobby of the hotel where the conference will be held.
They are entitled to include up to (5 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

ROUND TABLE of EIGHT SEATS | € 1,600+ VAT

Participation in forum proceedings.
Full utilization of the advanced digital capabilities of the LiveOn Expo Complex (networking, XPack, video calls & chats).
Forum attendance certificate (to be sent by e-mail)
Online exchange of contact details and personal communication with speakers, forum participants, and participating sponsor executives through the event’s Networking Hub.
All participants will receive a detailed report of the forum (including speaker presentations, videos, and photos).

INDIVIDUAL PARTICIPATION

290€+ 24% VAT – hybrid participation (physically & digitally present via the LiveOn Expo Complex)
90€+ 24% VAT – digital participation (via the LiveOn Expo Complex)

Provisions per individual participations:

Participation in conference proceedings.
Full utilization of the advanced digital capabilities of the LiveOn Expo Complex (networking, XPack, video calls & chats).
Conference attendance certificate (to be sent by e-mail)
Online exchange of contact details and personal communication with speakers, conference participants, and participating sponsor executives through the event’s Networking Hub.
All participants will receive a detailed report of the conference (including speaker presentations, videos, and photos).

LiveOn Expo Complex Branding Spots