9th Health Innovation Conference

“Health innovation: Prospects – Challenges”

Over recent years there has literally been a revolutionary shift in medical research thanks primarily to the rapid development of IT and genetics. Scientists are now in a position to utilize new advanced tools and techniques which promise targeted and personalized treatments.

However, there are also major challenges, primarily in relation to the cost of these new treatments and technologies. International health systems are facing major pressuredue to demographic aging; patient expectations remain high and patients want to have access to new, innovative medicines and medical devices.

In Greece in particular, there is a lot of financial strain in the pharmaceutical sector due to the excessive discounts and clawbacks. This continually creates new barriers to patient access to new pharmaceutical treatments and worries are intensifying about the years ahead.

Unfortunately, in Greece patient access to new treatments has been continually deteriorating:

According to official data, the time required to have real access to a new treatment is over 580 days!
That is around two months more than the corresponding European average time!
Only 47% of medicines approved by the European Medicines Agency between 2019 and 2022 are available to Greek patients.
Access to cancer treatments appears relatively satisfactory in Greece (71%) but the country is still lagging behind when it comes to rare disease treatments (41%).
Almost half of new treatments released (48%) have been marked as being of “limited availability” or with “limited compensation”.

Precisely this question of how the landscape is shaping up in Greece and internationally will be discussed at the Health Innovation Conference 2025 entitled “Health innovation: Prospects – Challenges” held on 30 April 2025 by ethosEVENTS in cooperation with the Pharma & Health Business magazine & the virus.com.gr portal. It was possible to attend the conference either in person at the Divani Caravel or online through the LiveOn Expo Complex, LiveOn’s innovative 3D exhibition and conference center, the Digital Platform for Business Communication and Events.

The Conference will be moderated by Mr. Emilios Negis, Journalist and Editorial Director of Pharma & Health Business and virus.com.gr.

Overview

The conference included keynote talks and panels covering the following key topics:

Financing new innovative medicines and medical technologies
Patient access to new treatments and technologies
Obesity: What role do new medicines play?
Cell therapies: New developments – prospects – barriers
Gene tests to detect predispositions to developing serious diseases
Biomarkers: The vital necessity of including them in the compensation scheme.
Radiopharmaceuticals: A new era in cancer diagnosis and treatments and beyond
Artificial Intelligence: Where we are – What’s coming – Fears

Audience:

the political leadership of the Ministry of Health
executives from public and private hospitals
renowned doctors
patients’ associations representatives
executives involved in the medical technology products market
journalists

Silver Sponsor

Corporate Participations

Communication Sponsors

Sponsorship Program

ΝΑΜΕ SPONSOR | €15,000 + VAT

One sponsor executive is entitled to a ten-minute (10) speech.
Sponsors are entitled to have two (2) executives participate in a conference panel.
The option is provided for the publication of an interview of a high-ranking executive in Ph.B Pharma & Health Business magazine, to be reposted on the portal virus.com.gr.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to three (3) eight-person round tables (24 people) in the conference area.
They are entitled to sixty (60) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 40 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to ten (10) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 4m x 3m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to four (4) times during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with four (4) “featured” posts.
They are entitled to include up to (40 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

GOLD SPONSOR | €12,000 + VAT

One sponsor executive is entitled to a ten-minute (10) speech.
Sponsors are entitled to have one (1) executive participate in a conference panel.
The option is provided for the publication of an interview of a high-ranking executive in Ph.B Pharma & Health Business magazine, to be reposted on the portal virus.com.gr.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to three (3) eight-person round tables (24 people) in the conference area.
They are entitled to fifty (50) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 30 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to eight (8) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 3m x 3m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to three (3) times during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with three (3) “featured” posts.
They are entitled to include up to (30 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

SILVER SPONSOR | €9,000 + VAT

One sponsor executive is entitled to a ten-minute (10) speech or to participate in a conference panel.
The option is provided for the publication of an interview of a high-ranking executive on the portal virus.com.gr.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to two (2) eight-person round tables (16 people) in the conference area.
They are entitled to forty (40) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 20 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to six (6) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 3m x 2m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to two (2) times during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with two (2) “featured” posts.
They are entitled to include up to (20 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

BRONZE SPONSOR | €6,000 + VAT

Sponsors are entitled to have one (1) executive participate in a conference panel.
Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to one (1) eight-person round tables (8 people) in the conference area.
They are entitled to thirty (30) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to an Advanced 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 10 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
At the Digital Stand, up to four (4) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
They are entitled to space to set up a kiosk, maximum dimensions 2m x 2m, in the lobby of the hotel where the conference will be held.
Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to one (1) time during the conference’s advertisement slots.
Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with one (1) “featured” post.
They are entitled to include up to (10 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

PREMIUM CORPORATE PARTICIPATION | €3,000 + VAT

Sponsors will be featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
They are entitled to invite four (4) guests to attend the conference in person.
They are entitled to twenty (20) invitations to attend the conference via the LiveOn electronic platform.
The sponsor’s logo (and/or a design containing it) will be featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs in the Lobby/Zone B — subject to availability —, in the Conference Center lobby — subject to availability —, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
Sponsors are entitled to a Standard 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 8MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors could leave their contact details, get information on the company profile (150 words maximum), 3. Company Video (area where visitors will have access to a company presentation video – of 3′ maximum duration), 4. Product Promotion Placement (1x) (one placement of photographic material where visitors could get information on the company’s products).
They are entitled to space to set up a kiosk, maximum dimensions 2m x 2m, in the lobby of the hotel where the conference will be held.
They are entitled to include up to (8 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

CORPORATE PARTICIPATION | €1,500 + VAT

The sponsor’s logo will be featured on the conference’s graphics (on the conference main website, the Sponsor section landing page, and the presentation – speech pages).
They are entitled to invite two (2) guests to attend the conference in person.
They are entitled to ten (10) invitations to attend the conference via the LiveOn electronic platform.
They are entitled to display one (1) roll up banner, maximum dimensions 0.85m x 2.00m, in the lobby of the hotel where the conference will be held.
They are entitled to include up to (5 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
They shall receive an extensive report of the conference.

ROUND TABLE of EIGHT SEATS | € 1,600+ VAT

Participation in forum proceedings.
Full utilization of the advanced digital capabilities of the LiveOn Expo Complex (networking, XPack, video calls & chats).
Forum attendance certificate (to be sent by e-mail)
Online exchange of contact details and personal communication with speakers, forum participants, and participating sponsor executives through the event’s Networking Hub.
All participants will receive a detailed report of the forum (including speaker presentations, videos, and photos).

INDIVIDUAL PARTICIPATION

290€+ 24% VAT – hybrid participation (physically & digitally present via the LiveOn Expo Complex)
90€+ 24% VAT – digital participation (via the LiveOn Expo Complex)

Provisions per individual participations:

Participation in conference proceedings.
Full utilization of the advanced digital capabilities of the LiveOn Expo Complex (networking, XPack, video calls & chats).
Conference attendance certificate (to be sent by e-mail)
Online exchange of contact details and personal communication with speakers, conference participants, and participating sponsor executives through the event’s Networking Hub.
All participants will receive a detailed report of the conference (including speaker presentations, videos, and photos).

LiveOn Expo Complex Branding Spots