
Distortions Persist – Which Reforms Do We Need?
The medical devices market in Greece is facing significant challenges that affect both the sustainability of sector companies and patients’ unhindered access to innovative therapies.
Despite investment momentum and the introduction of innovative health solutions, companies in the sector are under severe financial strain:
- Arrears / Outstanding Debts: Despite government commitments for a drastic reduction, hospital overdue liabilities closed in 2025 at €1.397 billion (up from €1.164 billion in 2024). Along with EOPYY’s €231 million, total healthcare debts reached €1.628 billion.
- Uninvoiced Materials: A significant part of the problem consists of materials delivered to hospitals and utilized, which remain uninvoiced for long periods, severely weighing on companies’ liquidity.
- Clawbacks: Automatic clawback mechanisms force companies to return massive percentages of their revenues to the state due to overruns of closed, inadequate public budgets.
- Underfunding: While demand for modern therapies and diagnostic tests is growing at double-digit rates, public funding increases at an exceptionally slow pace.
Greece lacks an integrated and transparent Health Technology Assessment (HTA) mechanism for medical devices. Product procurement is carried out almost entirely on the basis of the lowest price alone, rather than the clinical added value of each product.
Regarding EOPYY, serious distortions remain:
- The current reimbursement status for medical devices is bureaucratic and time-consuming, practically delaying Greek patients’ access to new, more advanced technologies.
- Despite marginal corrections, budgets for categories such as diabetes consumables (sensors, strips) or medical supplies (dressings) fall significantly short of the population’s actual needs.
- Since 2021, and in full effect during current years, EOPYY pre-collects 70% of the estimated clawback on a monthly basis during invoice settlement. This means companies are directly and automatically deprived of 70% of the funds exceeding the closed budget, even before the final semi-annual clearance takes place.
Despite efforts for centralized procurement through the National Central Health Procurement Authority (EKAPY), major tender procedures are significantly delayed, forcing hospitals into direct awards or summary/simplified tenders.
Recently, legislation was passed to integrate Military Hospitals into EKAPY. The goal is to consolidate purchasing across the full spectrum of public health structures to achieve better pricing and faster repayments through shared funds. However, there is reasonable concern that this regulation will further slow down the NHS’s (ESY) already time-consuming procurement procedures.
All the latest developments in the medical devices market will be discussed at the 12th MedTech Conference 2026 titled: “Distortions Persist – Which Reforms Do We Need”, to be held on July 13, 2026, by ethosEVENTS, in cooperation with Pharma & Health Business magazine and the portal virus.com.gr. Participation in the conference will be possible with physical presence at the Divani Caravel Hotel and online via LiveOn Events+.
The conference will feature the political leadership of the Ministry of Health, public and private sector hospital executives, distinguished physicians, patient association representatives, medical device market executives, and journalists.
Closed (Hybrid) Workshop
In the framework of the 12th MedTech Conference, a Closed Workshop will take place with the participation of the Minister of Health, Adonis Georgiadis.
The Workshop will be conducted in a hybrid format, and participation is strictly exclusive to the senior executives of the conference sponsors, depending on their sponsorship level. Attendance is possible either with physical presence at the Divani Caravel Hotel (2 Vasileos Alexandrou Ave., 16121 Athens) for the participants, or digitally via the conference infrastructure of LiveOn Events+.
Closed (Hybrid) Workshop Agenda
- Overdue Hospital Liabilities
- Greek National Health System (ESY) Procurement System
- Reimbursement of Medical Devices by the National Organisation for Healthcare Services Provision (EOPYY)
The Conference includes keynote individual presentations and panel discussions based on the following key thematic areas:
Panel 1: Procurement of medical devices by NHS (ESY) hospitals
- Hospital overdue liabilities / arrears
- Uninvoiced procurement / supplies
- DRGs implementation
- Hospital digitalization
- Recovery and Resilience Facility (RRF) progress
- Centralized tenders
Panel 2: EOPYY: Current distortions in the reimbursement system for medical devices
- Funding
- Clawback
- Bureaucracy
- Patient access to new medical devices
Panel 3: New technologies in Healthcare: where do we stand?
- Teleradiology
- Artificial Intelligence (AI)
- Digitalization
- Telemedicine
- Health Technology Assessment (HTA)
Audience:
- representatives of the Ministry of Health
- representatives of EOPYY management
- hospital executives
- patient association representatives
- prominent physicians
- journalists
- pharmaceutical company executives
- medical technology (MedTech) companies
ΝΑΜΕ SPONSOR | €15.000 + VAT.
- A sponsor representative is entitled to a ten (10) minute speaking slot.
- The sponsor is entitled to a representative’s participation in a fireside chat (one-to-one 15-minute interviews).
- The sponsor is entitled to the participation of two (2) representatives in a conference panel discussion.
- Provision for the publication of an internal interview with a senior executive in Ph.B Pharma & Health Business magazine, with a repost on the virus.com.gr portal.
- The sponsor will be featured in a prominent position across all conference promotional material (newsletters, e-mail updates, landing pages, post-event reports, etc.).
- Entitlement to three (3) round tables of eight (24 seats total) at the conference venue.
- Entitlement to sixty (60) invitations for attending the conference via the LiveOn digital platform.
- The sponsor’s logo (and/or relevant composites) will be displayed in a prominent position on the main conference website and the LiveOn Events+ creative assets.
- The sponsor is entitled to a dedicated Premium 2D Digital Booth in the Sponsors Hall of LiveOn Events+. This includes (for materials up to 40MB): 1. Corporate Logo (area hosting the corporate brand and name in a unified composition), 2. Description Text (company profile up to 500 words), 3. Corporate Video (area for videos up to 5 minutes or static images), 4. Social Media links, 5. Product Catalogue slots (for PDF or Word files).
- Up to ten (10) sponsor representatives can be connected to the Digital Booth during the event for real-time interaction with attendees; their contact details (e-Business cards) will be automatically shared with visitors requesting communication.
- Entitlement to exhibition space for a booth (maximum dimensions 4m x 3m) in the hotel lobby where the conference is held.
- The sponsor may broadcast a promotional spot (maximum duration 20”). The spot will be aired up to four (4) times during scheduled advertising slots throughout the conference.
- The sponsor will be promoted via the organizer’s social media (Facebook and LinkedIn) with four (4) “featured” posts.
- Entitlement to include promotional material (up to 40MB) in the conference Promo Pack (Digital Bag).
- A comprehensive post-event report will be provided.
GOLD SPONSOR | €12.000 + VAT.
- A sponsor representative is entitled to a ten (10) minute speaking slot.
- The sponsor is entitled to a representative’s participation in a fireside chat (one-to-one 15-minute interviews).
- The sponsor is entitled to a representative’s participation in a conference panel discussion.
- Provision for the publication of an internal interview with a senior executive in Ph.B Pharma & Health Business magazine, with a repost on the virus.com.gr portal.
- The sponsor will be featured in a prominent position across all conference promotional material (electronic newsletters, e-mail updates, landing pages, post-event reports, etc.).
- Entitlement to three (3) round tables of eight (24 seats total) at the conference venue.
- Entitlement to fifty (50) invitations for attending the conference via the LiveOn digital platform.
- The sponsor’s logo (and/or relevant composites) will be displayed in a prominent position on the main conference website and the LiveOn Events+ creative assets.
- The sponsor is entitled to a dedicated Premium 2D Digital Booth in the Sponsors Hall of LiveOn Events+. This includes (for materials up to 30MB): 1. Corporate Logo (area hosting the corporate brand and name in a unified composition), 2. Description Text (company profile up to 500 words), 3. Corporate Video (area for videos up to 5 minutes or static images), 4. Social Media links, 5. Product Catalogue slots (for PDF or Word files).
- Up to eight (8) sponsor representatives can be connected to the Digital Booth during the event for real-time interaction with attendees; their contact details (e-Business cards) will be automatically shared with visitors requesting communication.
- Entitlement to exhibition space for a booth (maximum dimensions 3m x 3m) in the hotel lobby where the conference is held.
- The sponsor may broadcast a promotional spot (maximum duration 20”). The spot will be aired up to three (3) times during scheduled advertising slots throughout the conference.
- The sponsor will be promoted via the organizer’s social media (Facebook and LinkedIn) with three (3) “featured” posts.
- Entitlement to include promotional material (up to 30MB) in the conference Promo Pack (Digital Bag).
- A comprehensive post-event report will be provided.
SILVER SPONSOR | €9.000 + VAT.
- The sponsor is entitled to either a ten (10) minute speaking slot or a representative’s participation in a fireside chat (one-to-one 15-minute interviews).
- The sponsor is entitled to a representative’s participation in a conference panel discussion.
- Provision for the publication of an interview with a senior executive on the virus.com.gr portal.
- The sponsor will be featured in a prominent position across all conference promotional material (electronic newsletters, e-mail updates, landing pages, post-event reports, etc.).
- Entitlement to two (2) round tables of eight (16 seats total) at the conference venue.
- Entitlement to forty (40) invitations for attending the conference via the LiveOn digital platform.
- The sponsor’s logo (and/or relevant composites) will be displayed in a prominent position on the main conference website and the LiveOn Events+ creative assets.
- The sponsor is entitled to a dedicated Premium 2D Digital Booth in the Sponsors Hall of LiveOn Events+. This includes (for materials up to 20MB): 1. Corporate Logo (area hosting the corporate brand and name in a unified composition), 2. Description Text (company profile up to 500 words), 3. Corporate Video (area for videos up to 5 minutes or static images), 4. Social Media links, 5. Product Catalogue slots (for PDF or Word files).
- Up to six (6) sponsor representatives can be connected to the Digital Booth during the event for real-time interaction with attendees; their contact details (e-Business cards) will be automatically shared with visitors requesting communication.
- Entitlement to exhibition space for a booth (maximum dimensions 3m x 2m) in the hotel lobby where the conference is held.
- The sponsor may broadcast a promotional spot (maximum duration 20”). The spot will be aired up to two (2) times during scheduled advertising slots throughout the conference.
- The sponsor will be promoted via the organizer’s social media (Facebook and LinkedIn) with two (2) “featured” posts.
- Entitlement to include promotional material (up to 20MB) in the conference Promo Pack (Digital Bag).
- A comprehensive post-event report will be provided.
BRONZE SPONSOR | €6.000 + VAT.
- The sponsor is entitled to a representative’s participation in a conference panel discussion.
- The sponsor will be featured in a prominent position across all conference promotional material (electronic newsletters, e-mail updates, landing pages, post-event reports, etc.).
- Entitlement to one (1) round table of eight (8 seats) at the conference venue.
- Entitlement to thirty (30) invitations for attending the conference via the LiveOn digital platform.
- The sponsor’s logo (and/or relevant composites) will be displayed in a prominent position on the main conference website and the LiveOn Events+ creative assets.
- The sponsor is entitled to a dedicated Advanced 2D Digital Booth in the Sponsors Hall of LiveOn Events+. This includes (for materials up to 10MB): 1. Corporate Logo (area hosting the corporate brand and name in a unified composition), 2. Description Text (company profile up to 500 words), 3. Corporate Video (area for videos up to 5 minutes or static images), 4. Social Media links, 5. Product Catalogue slots (for PDF or Word files).
- Up to four (4) sponsor representatives can be connected to the Digital Booth during the event for real-time interaction with attendees; their contact details (e-Business cards) will be automatically shared with visitors requesting communication.
- Entitlement to exhibition space for a booth (maximum dimensions 2m x 2m) in the hotel lobby where the conference is held.
- The sponsor may broadcast a promotional spot (maximum duration 20”). The spot will be aired once (1) during a scheduled advertising slot throughout the conference.
- The sponsor will be promoted via the organizer’s social media (Facebook and LinkedIn) with one (1) “featured” post.
- Entitlement to include promotional material (up to 10MB) in the conference Promo Pack (Digital Bag).
- A comprehensive post-event report will be provided.
PREMIUM CORPORATE PARTICIPATION | €3.000 + VAT.
- The sponsor will be featured across all conference promotional material (electronic newsletters, e-mail updates, landing pages, post-event reports, etc.).
- Entitlement to the physical presence of four (4) representatives at the conference venue.
- Entitlement to twenty (20) invitations for attending the conference via the LiveOn digital platform.
- The sponsor’s logo (and/or relevant composites) will be displayed in a prominent position on the main conference website and the LiveOn Events+ creative assets.
- The sponsor is entitled to a dedicated Standard 2D Digital Booth in the Sponsors Hall of LiveOn Events+. This includes (for materials up to 8MB): 1. Corporate Logo (area hosting the corporate brand and name in a unified composition), 2. Description Text (company profile up to 500 words), 3. Corporate Video (area for videos up to 5 minutes or static images), 4. Social Media links, 5. Product Catalogue slots (for PDF or Word files).
- Entitlement to exhibition space for a booth (maximum dimensions 2m x 2m) in the hotel lobby where the conference is held.
- Entitlement to include promotional material (up to 8MB) in the conference Promo Pack (Digital Bag).
- A comprehensive post-event report will be provided.
CORPORATE PARTICIPATION | €1.500 + VAT.
- The sponsor will be featured across all conference promotional material (electronic newsletters, e-mail updates, landing pages, post-event reports, etc.).
- Entitlement to the physical presence of two (2) representatives at the conference venue.
- Entitlement to ten (10) invitations for attending the conference via the LiveOn digital platform.
- Entitlement to display up to one (1) roll-up banner (maximum dimensions 0.85m x 2.00m) in the hotel lobby where the conference is held.
- The sponsor’s logo will be displayed on the conference creative assets (main conference website, the Sponsors section homepage, and the presentation/session pages).
- Entitlement to include promotional material (up to 5MB) in the conference Promo Pack (Digital Bag).
- A comprehensive post-event report will be provided.
ROUND TABLE OF EIGHT | €1.600 + VAT.
- Participation in the conference proceedings.
- Full access to LiveOn’s advanced digital features (networking, Promo Pack, video calls & chat).
- Certificate of Attendance (to be issued electronically).
- Online data exchange and direct interaction with speakers, delegates, and sponsor representatives through the conference Networking Hub.
- Each participant will receive a comprehensive post-event report (including speaker presentations, videos, and photos).
INDIVIDUAL PARTICIPATION
€290 + 24% VAT – Hybrid Attendance (with physical presence & digital access via LiveOn Events+)
€90 + 24% VAT – Digital Attendance (via LiveOn Events+)
Benefits per individual registration:
- Access to all conference sessions and proceedings.
- Full access to LiveOn’s advanced digital features (networking, Promo Pack, video calls & chat).
- Certificate of Attendance (to be sent electronically).
- Online data exchange and direct communication with speakers, delegates, and sponsor representatives via the conference Networking Hub.
- Each participant will receive a comprehensive post-event report (including speaker presentations, videos, and photos).




























































