"Health at the heart of change"
For the first time since 2000 the health sector appears to be at the forefront of policy and at the heart of change. The election manifestos of New Democracy, SYRIZA and PASOK include measures to bolster the Greek NHS as well as measures to restructure healthcare services.
As for New Democracy, which appears to have a clear lead in the polls, Kyriakos Mitsotakis has made it clear that health will be an immediate priority over the next four years and that he will personally oversee implementation of the changes to Greece’s NHS.
It is worth noting that studies by Greek and foreign experts on Greece’s health system have highlighted certain key issues:
- High private expenditure and conversely low public financing compared to other EU countries;
- A hospital-centered healthcare system and lack of organized primary healthcare;
- An anachronistic system when it comes to the administration and organization of hospitals;
- Staff shortages in public facilities on the islands and in remote areas.
The 14th Pharma & Health Conference #phco23 entitled «”Health at the heart of change” was held physicaly at the Divani Caravel Hotel and digitaly through LiveOn, the integrated platform for Digital Communication and Events, and its innovative 3D exposition and conference center LiveOn Expo Complex. The conference was organized by ethosEVENTS in partnership with the health information portal virus.com.gr and health policy magazine Pharma & Health Business.
Coordinator of the conference was Mr. Emilios Negis, journalist and editor of Pharma & Health Business and virus.com.gr.
The 14th Pharma & Health Conference included important speeches and panels with the following key matters.
- Health services evaluation
- Management, organization and financing of Greece’s NHS
- Preventive medicine and primary healthcare
- Digitizing healthcare services
Audience:
- the new political leadership of the Ministry of Health
- the management team of Greece’s national healthcare provider EOPYY
- officials from the Ministry of Health and hospitals
- representatives of patient associations
- doctors
- journalists
- executives from pharmaceutical companies
- medical technology companies
- 09:30Registration - Start Time
- 09:30-09:35Welcome Address
- 09:40-09:50Speech
- 09:50-10:00Speech
- 10:00-10:10Speech
Antonis Karokis, External Affairs Director, MSD
- 10:10-10:20Speech
“Digital Transformation and the Future of Electronic Invoicing, Unleashing Efficiency and Innovation”
- 10:20-11:30Panel I: “Management, organization and financing of Greece’s NHS”
Moderator: Emilios Negis, Journalist
Speakers:- Aris ApostolouPresident, National Centralized Health Procurement Authority, Ministry of Health
- Theano KarpodiniHead and Chairman of the Board of Directors of National Organization for Health Care Services (EOPYY)
- Dimitris KostoulasCommercial Director, SOFTONE IMPACT
- Daphne KaitelidouProfessor, Department of Nursing, EKPA - Director of the Center for Health Services Management and Evaluation - President of the National Agency for Quality Assurance in Health (ODIPY)
- Dr. Messaropoulos Pantelis MD, MSc, PhD(c)President of the Board Greek DRG Institute
- Ioannis Kotsiopoulos (PhD, MSc, PGDip, BSc)General Secretary Of Health Services
- Babis TzanakisDirector, Government Affairs, Gilead Sciences Greece & Cyprus
- Markos OllandezosDirector, Scientific Affairs, Panhellenic Association of Pharmaceutical Industry (PEF)
- Emilios NegisJournalist, Managing Editor, Pharma & Health Business, virus.com.gr
- 11:30-12:10NETWORKING BREAK - COFFEE BREAK
- 12:10-12:20Speech
- 12:45-13:30Panel II: “Health at the heart of change”
Moderator: Emilios Negis, Journalist
Speakers:- Marios ThemistocleousDeputy Minister of Health
- Dr. Athanasios A. ExadaktylosPlastic Surgeon, Chairman of Panhellenic Medical Association
- Vicky OikonomouGovernmental and Strategic Affairs & Patient Engagement and Advocacy Director, Janssen
- George KapetanakisPresident, Hellenic Cancer Federation - ELLOK
- Kyriakos SouliotisProfessor of Health Policy, Dean, School of Social and Political Sciences, University of Peloponnese, Greece
- Emilios NegisJournalist, Managing Editor, Pharma & Health Business, virus.com.gr
- 13:30-13:40NETWORKING BREAK
- 13:40-14:20Panel III: “Labor relations and remuneration of doctors and other staff of the NHS”
Moderator: Emilios Negis, Journalist
Speakers:- Prof. Dr. med. Panagiotis PapanagiotouAssociate Professor of Radiology, Medical School of National and Kapodistrian University of Athens - Professor of Neuroradiology, Hospital Bremen-Mitte, Germany
- Chrstos DervenisDirector, (Hon) Surgical Oncology / Pancreatic and Hepatobiliary Surgery Clinic, Metropolitan Hospital - Professor of Surgery, University of Cyprus
- Georgia Oikonomopoulou, MSc, PhDcPresident of the Hellenic Health Services Management Association (HHSMA)
- Konstantinos GeorgiadisRadiologist Technologist, Nuclear Medicine Department, University Hospital of West Attika “ATTIKON”, Vice President of Greek Union of Radiologist and Radiotherapy Technologists
- Emilios NegisJournalist, Managing Editor, Pharma & Health Business, virus.com.gr
- 14:20-15:00NETWORKING BREAK – LIGHT LUNCH
- 15:10-15:50Panel IV: “Preventive medicine and primary healthcare”
Moderator: Emilios Negis, Journalist
Speakers:- Eirini AgapidakiAlternate Minister of Health
- Antonino BiroccioPresident & General Manager, GSK
- Anargiros D. MariolisPresident of Hellenic Academy of General Practice/ Family Medicine and Primary Health Care, Head of Health Center of Areopolis, Mani
- Evangelos Fragkoulis, MD, MHAGeneral Practitioner / Family Physician, Secretary General Hellenic Academy of General Practice / Family Medicine & PHC
- Emilios NegisJournalist, Managing Editor, Pharma & Health Business, virus.com.gr
- 15:50-16:00NETWORKING BREAK
- 16:00-16:45Panel V: “Digitizing healthcare services”
Moderator: Emilios Negis, Journalist
Speakers:- Dr George E. DafoulasClinical Research Fellow, Faculty of Medicine, University of Thessaly
- Eleftherios Thireos MD, MSc, PhDGeneral Practitioner/Family Physician, NHS Consultant Head of General Directorate, National Agency for Quality Assurance in Health S.A. Secretary General, Athens Medical Society
- Niki TsoumaPresident of the Board & CEO, IDIKA S.A.
- Emilios NegisJournalist, Managing Editor, Pharma & Health Business, virus.com.gr
- 16:45Conclusions – End of the Conference
Gold Sponsors
Silver Sponsors
Bronze Sponsor
Premium Corporate Participations
Corporate Participations
Under the Auspices of
Communication Sponsors
GOLD SPONSOR (€12,000 + VAT)
- Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- The option is provided for the publication of an interview of a high-ranking executive in Pharma & Health Business magazine, to be reposted on the virus.com.gr portal.
- One sponsor executive is entitled to a ten-minute (10) speech.
- Sponsors are entitled to have an executive participate in a conference panel.
- The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge, in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 30 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
- At the Digital Stand, up to eight (8) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
- They are entitled to space to set up a kiosk, maximum dimensions 3m x 3m, in the lobby of the hotel where the conference will be held.
- They are entitled to fifty (50) invitations to attend the conference via the LiveOn electronic platform.
- They are entitled to three (3) eight-person round tables (24 people) in the conference area.
- Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to three (3) times during the conference’s advertisement slots.
- Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with three (3) “featured” posts.
- They are entitled to include up to (30 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
SILVER SPONSOR (€9.000 + VAT)
- Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- The option is provided for the publication of an interview of a high-ranking executive on the virus.com.gr portal.
- One sponsor executive is entitled to a ten-minute (10) speech or to participate in a conference panel.
- The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs on the building’s exterior, in the Lobby/Zone Α, in the VIP Lounge, in the Conference Center Lobby, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to a Premium 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 20 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placements (2x) (two placements of photographic material where visitors will be able to get information on the company’s products). 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placements (2x).
- At the Digital Stand, up to six (6) executives of the Sponsor will be able to connect and communicate online . Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
- They are entitled to space to set up a kiosk, maximum dimensions 3m x 2m, in the lobby of the hotel where the conference will be held.
- They are entitled to forty (40) invitations to attend the conference via the LiveOn electronic platform.
- They are entitled to two (2) eight-person round tables (16 people) in the conference area.
- Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played up to two (2) times during the conference’s advertisement slots.
- Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with two (2) “featured” posts.
- They are entitled to include up to (20 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
BRONZE SPONSOR (€6,000 + VAT)
- Sponsors will be prominently featured throughout the conference’s promotional material (e-newsletters, e-mail updates, landing pages, reports, etc.).
- Sponsors are entitled to have an executive participate in a conference panel.
- The sponsor’s logo (and/or a design containing it) will be prominently featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs in the Lobby/Zone Α, in the Conference Center Lobby — subject to availability — and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to an Advanced 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 10 MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors will be able to leave their contact details, get information on the company profile (500 words maximum), download the company profile and request a meeting with a Sponsor’s representative), 3. Company Video (area where visitors will have access to a company presentation video – of 5′ maximum duration), 4. Product Promotion Placement (1x) (one placement of photographic material where visitors could get information on the company’s products), 5. Meeting Point (where visitors will have the opportunity to meet with company’s representatives who are present at the stand (their profiles will be visible on pop-ups) and interact with them (through pop-ups) by instant chat, instant or scheduled video call, instant or scheduled B2B meeting) and 6. Product Catalogue Placement (1x).
- At the Digital Stand, up to four (4) executives of the Sponsor will be able to connect and communicate online. Visitors who request some form of communication with an executive, will automatically be notified of the latter’s contact information (e-business card).
- They are entitled to space to set up a kiosk, maximum dimensions 2m x 2m, in the lobby of the hotel where the conference will be held.
- They are entitled to thirty (30) invitations to attend the conference via the LiveOn electronic platform.
- They are entitled to one (1) eight-person round table (8 people) in the conference area.
- Sponsors may opt to screen an advertisement spot (20” maximum duration). This ad spot may be played once (1) during the conference’s advertisement slots.
- Sponsors will be promoted via the organizer’s social media (Facebook and LinkedIn) with one (1) “featured” post.
- They are entitled to include up to (10 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
PREMIUM CORPORATE PARTICIPATION (€3,000 + VAT)
- Sponsors will be featured throughout the conference’s promotional material. (e-newsletters, e-mail updates, landing pages, reports, etc.).
- The sponsor’s logo (and/or a design containing it) will be featured on the graphics of the conference’s main website and on the graphics of the LiveOn Expo Complex (signs in the Lobby/Zone B — subject to availability —, in the Conference Center lobby — subject to availability —, and in the Conference Center (Auditorium) halls where the event will be broadcast live).
- Sponsors are entitled to a Standard 3D Digital Stand at the LiveOn Expo Complex Sponsors Hall. The stand will include the following material (up to 8MB): 1. Company Logo (area where the Sponsor’s corporate sign and brand name will be presented in a photographic composition), 2. Digital Secretariat (area where visitors could leave their contact details, get information on the company profile (150 words maximum), 3. Company Video (area where visitors will have access to a company presentation video – of 3′ maximum duration), 4. Product Promotion Placement (1x) (one placement of photographic material where visitors could get information on the company’s products).
- They are entitled to display one (1) roll up banner, maximum dimensions 0.85m x 2.00m, in the lobby of the hotel where the conference will be held.
- They are entitled to twenty (20) invitations to attend the conference via the LiveOn electronic platform.
- They are entitled to invite four (4) guests to attend the conference in person.
- They are entitled to include up to (8 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
CORPORATE PARTICIPATION (€1,500 + VAT)
- The sponsor’s logo will be featured on the conference’s graphics. (on the conference main website, the Sponsor section landing page, and the presentation – speech pages).
- They are entitled to ten (10) invitations to attend the conference via the LiveOn electronic platform.
- They are entitled to invite two (2) guests to attend the conference in person.
- They are entitled to include up to (5 MB) of promotional material in the conference’s MyEventXPack (digital tote bag).
- They shall receive an extensive report of the conference.
INDIVIDUAL PARTICIPATION
€290 + 24% VAT – hybrid participation (physically & digitally present via the LiveOn Expo Complex)
€90 + 24% VAT – digital participation (via the LiveOn Expo Complex)
Provisions per individual participations:
- Participation in conference proceedings.
- Full utilization of the advanced digital capabilities of the LiveOn Expo Complex (networking, XPack, video calls & chats).
- Conference attendance certificate (to be sent by e-mail)
- Online exchange of contact details and personal communication with speakers, conference participants, and participating sponsor executives through the event’s Networking Hub.
- All participants will receive a detailed report of the conference (including speaker presentations, videos, and photos).